I developed this logo for Loraine’s Cakes, a local Austin company specializing in custom cakes with all natural ingredients. I chose a friendly script font that looks as if it could be written in icing and a chunky (cake-like!) sans serif and paired them with an edible-looking chocolate brown and icing blue. Instead of a literal cake illustration, I served up the company name on a simple decorative cake stand to feature the company name and leave the cake design up to the imagination.
